The Impact of Variety on Consumer Happiness: Marketing and the Tyranny of Freedom
نویسنده
چکیده
Rémi Desmeules, M.Sc.B, University of British Columbia 2001. B.A.A. Université Laval 1999. Mail: 104 3437 Oak Street, Vancouver, BC, Canada, V6H 2L7. Phone (604) 730-1761. Comments are highly encouraged and should be sent to [email protected] The author would like to thank special issue editor Harish Sujan and two anonymous reviewers for the very helpful comments in revising this manuscript.
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